Fresh coffee tastes better. We offer the freshest coffee for Keurig and Nespresso machines. Why? Because you deserve it. Coffee pods in most stores were made months ago and are frequently stale. We roast right before shipping, so that you get the freshest single-serve coffee in the world.
Made In New York
We are a boutique New York roaster. We have served millions of cups of great coffee, and named our roasts after our favorite landmarks and neighborhoods. We have won a number of awards, but at the end, none of it matters. The only thing we care about is whether you like it.
We select the best beans from small lot farms
We roast your coffee when you order
We pack and deliver the freshest pods in the world
How We Started
One cold New York morning, Gene realized to his wife’s horror that they were out of Nespresso pods. Without a Nespresso boutique nearby and unwilling to leave his wife uncaffeinated, Gene cut the lid off a used Nespresso pod, filled it with freshly ground premium coffee beans from his favorite roaster, and sealed it with aluminum foil. The result was extraordinary: beautiful aromatic shot, more delicious than the original. Why doesn't anyone produce fresh pods to improve the taste? HiLine was created to answer that question.
Gene Kakaulin | CEO
Gene enjoys making great coffee and experimenting with coffee makers. A certified barista, he would have been happy running a specialty café. Instead he spent most of his career on Wall Street, most recently investing in wind and solar energy companies. It took him a decade to realize that coffee is his favorite form of sustainable energy.
Ted Snyder | COO
Ted is a born entrepreneur with a passion for great value and customer service. Always a bundle of natural energy, he is a decaf drinker. He's never satisfied with second best and insists that we deliver the same quality and service to our customers that he demands as a customer himself.
Tom Pittlik | CTO
Tom is an enthusiastic member of the Australian coffee diaspora, frequenting cafes around his home in the East Village. A computing enthusiast, Tom has built a social network for gamers with over 300,000 members.
Emily Laats | VP eCommerce
Emily is passionate about all things eCommerce and espresso. When she's not in the office, you can find her running around Gramercy Park. Emily's favorite coffee shops include Stumptown, Blue Bottle and Brooklyn Roasting Company.
Julia Korosteleva | VP Marketing
That hot, freshly brewed coffee—Julia just can’t live without. Not only does she love coffee but she’s also a guru on how to get it into your hands: she figures out what people want and then gets HiLine to develop and market that product. Joe’s is Julia’s favorite café, since she drank thousands of their espressos while studying at Columbia.
Andrew Hetzel | Advisor
Andrew is a restless traveler, spending 200+ days on the road each year working with coffee growers and roasters on six continents. Life long coffee aficionado, Andrew is a Coffee Quality Institute instructor, juror at Cup of Excellence competitions and board member of the Specialty Coffee Association of America.